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Chocolate and you
Author: krlinhos
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We are asking for your opinion on chocolate and fairtrade. It will help us for our project in launching a new chocolate fairtrade bar. This will only take 5 minutes of your time!
Organic Chocolate is 100% natural chocolate compared to other chocolates that have 5% vegetable oil added.
This will only take 5 minutes of your time! Thank you!
1    Do you like chocolate ?
Yes No
2    In which form do you prefer chocolate?
Chocolate bar Chocolate powder
Chocolate spread Chocolate sweets
3    How many times a week do you have chocolate?
Once 2 to 4 5 or more
4    Have you ever had organic chocolate or chocolate from fair trade?
Yes No
If your answer is 'Yes ', please jump to question 5.
If your answer is 'No', please jump to question 8.
IF YES
5    Where did you buy it ?
Supermarkets
Bio and organic shops
Newsagents
Others please specify:
6    Would you buy organic chocolate in a supermarket?
Yes No
7    Do you buy other organic products ?
IF NOT
8    Where would you go to buy organic chocolate?
Supermarkets
Bio and organic shops
Newsagents
Others please specify:
9    In which form would you prefer a chocolate bar ?
milk chocolate dark chocolate
filled gourmet
truffles
10    What would you consider most important about organic chocolate?
If you select "other", please specify:
11    How much would you be eager to spend for a chocolate bar (100g )?
12    According to you, organic chocolate should be…....than normal chocolate
Cheaper Same price
More expensive
13    If priced equally, which one would you prefer ?
Classic chocolate Organic chocolate
14    Under which price would you think that organic chocolate is bad quality ?
15    Would you spend more money to buy bio chocolate bars?
Yes No
16    What is the maximum price you would pay for an organic chocolate bar?
Packaging
17    To what degree do you think a bio degradable packaging is important?
1 not at all - 5 very important
1 2 3 4 5
18    When it comes to organic products, do you think that the packaging should be bio degradable?
always often seldom never
19    Would the packaging matter if you buy organic food?
1 2 3 4 5
1 not at all - 5 very important
20    Which way is the best to make people aware of the bio destructibility of the packaging ?
recycling logo
explanatory sentence
other please specify:
Origin
21    In your opinion, which country would be the best chocolate producer?
Cuba Mexico Ethiopia Kenya
Ghana Colombia
22    it important for you to know where the chocolate comes from?
Yes No
23    Can you define the « organic product » logo?
Yes, sure Yes, aproximately
No
24    Do you know the principles of fair trade?
Yes No
25    Do you care about those principles ?
1 not at all - 5 very important
1 2 3 4 5
26    Which colours make you think about good chocolate ?
27    Which kind of packaging would you prefer?
one colour drawings, symbols
multicolour


Questions with '*' sign must be answered

   

Please note your answers will be open to public.
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