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Study of customer loyalty of coffeehouse
作 者 :
列 印 遞 交   |  複 卷  
I am a student in preparing a management report for customer loyalty of coffeehouse.
This questionnaire with 10 questions is for academic study only.
1*    How often do you go to a cafe per month?
0 time 1-3 times
4-10 times 11 times or more
2*    Which coffee house do you usually visit?
Pacific Coffee Starbucks
McCafé Upstairs Café
It varies each time Others
3*    Importance of price of good quality coffee
(1- not important, 5- very importance)
1 2 3 4 5
4*    Acceptable pice range of standard size (12oz) coffee
25-30 31-35 36-40 41-45 46-50
5*    What makes you keep visiting the same coffee house?
Price
Member discount
Politeness of staff
Products presentation
Coffee quality
Food quality
Service quality
Environment
1 2 3 4 5
6*Attractiveness of member discount
(1- not attractive, 5- very attractive)
7*Attractiveness of seasonal special (e.g. Christmas special coffee)
(1- not attractive, 5- very attractive)
8*Attractiveness of beverage/food variety
(1- not attractive, 5- very attractive)
9*Importance of professional services
(1- not important, 5- very important)
10*Importance of staff politeness
(1- not important, 5- very important)


必 須 回 答 有 '*' 記 號 的 問 題

   

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