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Airline Marketing Strategy: A Comparison Between Two Premium Airline in the Asia Pacific Region(CX)
作 者 :
列 印 遞 交   |  複 卷  
I sincerely invite you to participate in my research study. This questionnaire survey should take about five minutes to complete. Thank you for taking time to help me to finish this survey.
I am a full time student studying Bachelor of Science (Hons) in Aviation Management in Coventry University ( United Kingdom ). I am doing a research for my final year project, your response will assist me in understanding the successfulness of the airline marketing of the two leading airline in Asia.
This proposal aims at comparing the marketing strategy of two airlines, Cathay Pacific Airways and Singapore Airline. Cathay Pacific has been outranked by Singapore airline in the Skytrax Survey, and we are interested in how both companies marketing strategy influence this results. This research will explore the differences of the image these airline want to present to the customer, and how these image align with their service quality.
Please be assured that your data will be stored securely and will not be used in any purpose other than this study.
Please indicate if you agree with us in using your data provided in this questionnaire.
1*    Gender 年齡
18 to 24 18至24歲
25 to 34 25至34歲
35 to 44 35至44歲
45 to 54 45至54歲
55 to 64 55至64歲
65 or above 65歲或以上
2*    Age 性別
Female 女 Male 男
3*    In the past 48 months, which of the following airlines have you traveled on? 在過去48個月以內,請問你有沒有乘坐過以下航空公司?
Cathay Pacific Airways (CX) 國泰航空公司
Singapore Airlines (SQ) 新加坡航空公司
Both of the above 以上皆是
None of the above 全部都沒有
Part II Image of the airline that they gave you 第二部分 航空公司給你的印象
4*    Why do you choose CX? 你為什麼選擇國泰航空公司 ?
Quality of Service 服務質素
Reasonable Fare 價錢合理
Reputation 商譽
Recommended by Friends/Family 朋友/家人推薦
Flight Schedule 班次
Other 其他
Your impression of the airline ( What do you think BEFORE you travel on CX?)對於國泰航空公司的印象(在乘撘之前)
No Expectation 完全沒有期望 Low Level of Expectation 沒有期望 Neutral 中立 Some Level of Expectation 少許期望 High level expectation 非常有期望
5*Quality of Service ( including ground and cabin crew ) 服務質素
6*Safety 安全
7*Amiable 親切
8*Energetic 活力
9*Simple/Magnanimous 簡單大方
10*Quality of Inflight Catering 機上膳食
11*Quality of Inflight Entertainment 機上娛樂
12*Hygiene 衛生
13*Seat Comfort 舒適
14*On Time Performance 準時
Part III Actual service quality received in flight
Your impression of the airline (What do you think AFTER you travel on CX?)對於國泰航空公司的感覺(在乘撘之後)
Very NOT Satisfy 非常不滿意 Not Satisfy 不滿意 Neutral 中立 Satisfy 頗為滿意 Very Satisfy 非常滿意
15*Quality of Service ( including ground and cabin crew ) 服務質素
16*Safety 安全
17*Amiable 親切
18*Energetic 活力
19*Simple/Magnanimous 簡單大方
20*Quality of Inflight Catering 機上膳食
21*Quality of Inflight Entertainment 機上娛樂
22*Hygiene 衛生
23*Seat Comfort 舒適
24*On Time Performance 準時
25*    With your travel experience, which area do you think CX can improve upon? 根據以往的經驗,你認為國泰航空公司在哪方面需要改善?
Service Attitude 服務態度
Quality of Inflight Catering 機上膳食
Quality of Inflight Entertainment 機上娛樂
Hygiene 衛生
Seat Comfort 舒適
On Time Performance 準時
Other 其他
26*    Where do you usually see CX advertisement? 你在哪堿搮L國泰航空公司的廣告
Web Page 網站
TV 電視
Social Media ( e.g. Facebook ) 社交平台網站
Newspaper/magazine 報紙/雜誌
Outdoor Billboard 戶外廣告牌
Other 其他
27*    In the past 48 months, have you visited CX's web site? 在過去48個月內,你有沒有到訪過國泰航空公司的官方網站?
Yes 有 No 沒有
如 果 你 回 答 'Yes 有 ', 請 跳 到 28.
如 果 你 回 答 'No 沒有', 你 已 完 成 問 卷。請 按 '遞 交'
Very NOT Satisfy 非常不滿意 Not Satisfy 不滿意 Neutral 中立 Satisfy 頗為滿意 Very Satisfy 非常滿意
28Providing Useful Information 有提供足夠的資料有提供足夠的資訊
29Clear Interface 清晰的界面
30User-friendly / Easy to Use 容易使用


必 須 回 答 有 '*' 記 號 的 問 題

   

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