The purpose of this research is to explore customerís motivations to pay to download music online, with your responses forming part of my findings and analysis within my research report. This questionnaire should take 5-10 minutes to complete and you can be assured that your responses will be kept confidential.
What is your gender?
What is your age?
65 or older
Which of the following categories best describes your employment status?
Employed, working full time
Employed,working part time
What is your approximate average household income?
Have you purchased music on iTunes before?
Are you currently using iTunes?
On average, how many hours a day do you use iTunes?
How many years and months have you been using iTunes?
e.g. 1 year & 2 months
How many singles have you purchased from iTunes within the last six months?
How many albums have you purchased from iTunes within the last
Within the last six months how much money have you spent on purchasing music from iTunes?
I find downloading music useful in my daily life
Using iTunes helps me accomplish things more quickly
Using iTunes to download my my music increases my productivity
Learning how to download music online is easy for me
My interaction with downloads is clear and understandable
I find iTunes easy to use.
It's easy for me to become skillful at using Itunes to download music
The use of iTunes has become a habit for me
Using iTunes is a must
Using iTunes and downloading music has become natural to me
I am not willing to go to extra effort to find lower prices
I will look at more than one to take advantage of low prices
The money saved by finding lower prices is usually not worth the time and effort
The time it takes to find low prices is usually not worth the effort
iTunes is reasonably priced
iTunes is good value for money
At the current price, Itunes provides good value
I often buy something I see in a store,without planning
Shopping is a way of relaxing for me
When I have money, I cannot help but spend part/whole of it
I have often bought something I don't need when I have had very little money
I usually buy new products before my friends do
I like to try new products when they come on the market
When I see a new brand on the shelf I often buy it just to see what it's like
I like to try new and different things
I often try new brands before my friends and family do
Buying music on iTunes gives me a lot of joy and pleasure
I feel a certain comfort when buying music from Itunes
I am very linked to iTunes
I feel attracted to iTunes
I trust the downloading service on iTunes
I rely on iTunes to download my music
iTunes is an honest brand
I carefully compare prices before buying items
I carefully evaluate most products before I buy them
When I buy products, I can usually identify the best available
Questions with '*' sign must be answered
Thank you for taking part in my questionnaire.
Please note your answers will be open to public.