Online Survey by my3q 
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Cathay Pacific・s Marketing Strategy Analysis and effectiveness, to fight back the low-cost carrier.
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1*    Gender
Male Female
2*    Age
Below 20 21-30 31-40 41-50
51-60 60 Above
3*    Education Level
Primary High School Diploma
Degree Above
4*    Job Occupation
e.g. Others:
Services
Building Engineering
Import and Export
Medical Pofessions
Legal Industry
Housewife
Student
Unemployment please specify:
5*    Marriage
Single Married
6*    No. of Family Members
1-2 3-4 4-5 5-6 7-8
7 Above
7*    The Aim of Travel Oversea?
e.g. Others
Business Leisure
Visit Relatives please specify:
8*    Who will you travel with?
Couple Friends Family Alone
9*    How many times would you travel overseas in a year? (round trip count as 1 times)
Below 3 Times 4-6 Times
7-9 Times 10 Times or Above
10*    Do you have any experience of using Cathay Pacific flight Service?
Yes No
11*    Do you have any experience of using Low-Cost flight Service?
Yes No
12*    What factors would you consider about, when you reserve the flight tickets? (Select 3 options.)
Price
Flight Service(Food and Drinks)
Luggage Charge
Membership Discount
Flight Schedule
Safety
Direct Flight/Interchange
Flight Facilities(TV, Seats)
1 2 3 4 5
13*Importance of Below Item(1 is the lowest,5 is the highest)
Brand Reputation
14*Importance of Below Item(1 is the lowest,5 is the highest)
Corporate image
15*Importance of Below Item(1 is the lowest,5 is the highest)
Flight Accident Record
16*Importance of Below Item(1 is the lowest,5 is the highest)
Convenient to get Information
17*Importance of Below Item(1 is the lowest,5 is the highest)
Discounted prices
18*Importance of Below Item(1 is the lowest,5 is the highest)
Convenient to buy Ticket
19*Importance of Below Item(1 is the lowest,5 is the highest)
Flights on schedule
20*Importance of Below Item(1 is the lowest,5 is the highest)
Flight Connection is easy
21*Importance of Below Item(1 is the lowest,5 is the highest)
Baggage Allowance
22*Importance of Below Item(1 is the lowest,5 is the highest)
Emergency contingency measures
23*Importance of Below Item(1 is the lowest,5 is the highest)
In-Flight service (Food and Drinks)
24*    Where do you reserve or buy your flight ticket?
e.g. Others:
Travel Agency
Online please specify:
25*    The ways to know flight information/promotion?
e.g. Others:
Online Research Travel Agency
Advertisement please specify:
26*    Up to now, do you receive any information about Cathay special offer or promotion and ways to receive information?
e.g. Others
Yes
No
Email Advertising
Telemarketing
From your friends
Online Research
TV Advertisement
nds ーOnline Research ーTV Advertisement ー please specify:
27*    As your experience, do you prefer more Low-Cost Carrier or Cathay Pacific?
Low-Cost Carrier Cathay Pacific


Questions with '*' sign must be answered

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Thank you so much for your attention!

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