¹®Á¦Áö ¸íĪ - Whether social media or traditional media is a more effective way in promoting special events?
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1 |
Gender ©Ê§O |
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A- | Male ¨k (91) |
B- | Female ¤k (66) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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2 |
Age ¦~ÄÖ |
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A- | < 20 (2) |
B- | 20-29 (101) |
C- | 30-39 (28) |
D- | 40-49 (11) |
E- | > 50 (15) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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3 |
Education Level ±Ð¨|µ{«× |
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A- | Primary School ¤p¾Ç (0) |
B- | Secondary School ¤¤¾Ç (11) |
C- | Diploma/Higher Diploma ¤å¾Ì/°ª¯Å¤å¾Ì (18) |
D- | Associate Degree °Æ¾Ç¤h (3) |
E- | Bachelor Degree ¾Ç¤h (80) |
F- | Master Degree ºÓ¤h (42) |
G- | Doctoral Degree or above ³Õ¤h©Î¥H¤W (3) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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4 |
Monthly Income ¨C¤ë¦¬¤J |
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A- | <HK$10,000 (12) |
B- | HK$10,000 - HK$20,000 (78) |
C- | HK$20,001 - HK$30,000 (26) |
D- | HK$30,001 - HK$40,000 (18) |
E- | HK$40,001 - HK$50,000 (9) |
F- | >HK$50,000 (14) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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5 |
Have you heard of Hong Kong Rugby Sevens? §A¦³§_Å¥¹L»´ä¤C¤HÆV²yÁÉ¡H |
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A- | Yes¦³ (140) |
B- | No¨S¦³ (jump to Q.10 ¸õ¦Ü²Ä10±ø) (17) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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6 |
Did you join the Hong Kong Rugby Sevens as an audience? §A´¿§_¶i³õÆ[ÁÉ¡H |
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A- | Yes´¿¸g (17) |
B- | No¤£´¿ (jump to Q.8 ¸õ¦Ü²Ä8±ø) (123) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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7 |
How many years did you join? §A¦³¦h¤Ö¦~¶i³õÆ[Áɪº¸gÅç¡H |
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Åë °è
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2) |
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8 |
Which of the following channel firstly raise your awareness of Hong Kong Rugby Sevens? (choose one only) ¥H¤Uþ¤@¶µº¥ý¤Þ°_§A¹ï»´ä¤C¤HÆV²yÁɪºÃöª`¡H(¥u¿ï¤@¶µ) |
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A- | TV ¹qµø (78) |
B- | Radio ¦¬µ¾÷ (1) |
C- | Newspaper ³ø¯È (13) |
D- | Poster ®ü³ø (15) |
E- | Magazine Âø»x (4) |
F- | Social Networking mobile apps ªÀ¥æºôµ¸¤â¾÷À³¥Îµ{¦¡ (e.g. LINE, WeChat) (1) |
G- | Facebook Áy®Ñ / Twitter ±À¯S (20) |
H- | Blog ³¡¸¨®æ (0) |
I- | Forum ½×¾Â (1) |
J- | Others ¨ä¥L, ½Ðµù©ú (7) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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9 |
How often do you use the channel chosen in question no. 8 to obtain other events' information? §A¦³¦h±`±q¤WÃD©Ò¿ïªº´ë¹D¤¤Àò¨ú¨ä¥L¬¡°Êªº¸ê°T¡H |
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A- | <1 time a day ¤Ö©ó¤@¤é¤@¦¸ (39) |
B- | 1-2 times a day ¨C¤é1-2¦¸ (55) |
C- | 3-4 times a day ¨C¤é3-4¦¸ (20) |
D- | 5-6 times a day ¨C¤é5-6¦¸ (7) |
E- | >6 times a day ¨C¤é¦h©ó6¦¸ (17) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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10 |
Watching TV ¬Ý¹qµø |
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A- | Never (6) |
B- | <1 hour (58) |
C- | 1-2 hours (61) |
D- | 3-4 hours (25) |
E- | 5-6 hours (4) |
F- | >6 hours (3) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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11 |
Listening to the radio Å¥¦¬µ¾÷ |
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A- | Never (68) |
B- | <1 hour (58) |
C- | 1-2 hours (20) |
D- | 3-4 hours (6) |
E- | 5-6 hours (2) |
F- | >6 hours (3) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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12 |
Reading newspaper ¾\Ū³ø¯È |
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A- | Never (14) |
B- | <1 hour (97) |
C- | 1-2 hours (39) |
D- | 3-4 hours (5) |
E- | 5-6 hours (2) |
F- | >6 hours (0) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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13 |
Reading magazine ¾\ÅªÂø»x |
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A- | Never (42) |
B- | <1 hour (90) |
C- | 1-2 hours (17) |
D- | 3-4 hours (6) |
E- | 5-6 hours (2) |
F- | >6 hours (0) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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14 |
Using social networking mobile apps ¨Ï¥ÎªÀ¥æºôµ¸¤â¾÷À³¥Îµ{¦¡ (e.g. LINE, WeChat) |
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A- | Never (5) |
B- | <1 hour (36) |
C- | 1-2 hours (51) |
D- | 3-4 hours (39) |
E- | 5-6 hours (14) |
F- | >6 hours (12) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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15 |
Visiting Facebook / Twitter ÂsÄýÁy®Ñ / ±À¯S |
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A- | Never (12) |
B- | <1 hour (38) |
C- | 1-2 hours (50) |
D- | 3-4 hours (36) |
E- | 5-6 hours (13) |
F- | >6 hours (8) |
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»ó¼¼ ³»¿ë º¸±â
ÀÌ ¹®Á¦ÀÇ µ¥ÀÌŸ¸¦ ´Ù¿îÇÏ´Ù
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 1)
µ¥ÀÌŸ¸¦ ´Ù¿î¹Þ´Ù (üÀç 2)
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