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  Questionnaire Name - Airline Marketing Strategy: A Comparison Between Two Premium Airline in the Asia Pacific Region(CX)
  Showing 1-15 of 30 | Next     
1   Gender 年齡
 
 
 A-18 to 24 18至24歲 (43)
 B-25 to 34 25至34歲 (11)
 C-35 to 44 35至44歲 (3)
 D-45 to 54 45至54歲 (1)
 E-55 to 64 55至64歲 (0)
 F-65 or above 65歲或以上 (0)
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2   Age 性別
 
 
 A-Female 女 (33)
 B-Male 男 (25)
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3   In the past 48 months, which of the following airlines have you traveled on? 在過去48個月以內,請問你有沒有乘坐過以下航空公司?
 
 
 A-Cathay Pacific Airways (CX) 國泰航空公司 (45)
 B-Singapore Airlines (SQ) 新加坡航空公司 (0)
 C-Both of the above 以上皆是 (1)
 D-None of the above 全部都沒有 (12)
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4   Why do you choose CX? 你為什麼選擇國泰航空公司 ?
 
 
 A-Quality of Service 服務質素 (24)
 B-Reasonable Fare 價錢合理 (9)
 C-Reputation 商譽 (30)
 D-Recommended by Friends/Family 朋友/家人推薦 (11)
 E-Flight Schedule 班次 (26)
 F-Other 其他 (7)
 
No Selection (3) 
Select 1 item (21)  Select 2 items (23)
Select 3 items (12)   Select 4 items (1)
Select 5 items (0)   Select 6 items (0)
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5   Quality of Service ( including ground and cabin crew ) 服務質素
 
 
 A-No Expectation 完全沒有期望 (1)
 B-Low Level of Expectation 沒有期望 (3)
 C-Neutral 中立 (5)
 D-Some Level of Expectation 少許期望 (35)
 E-High level expectation 非常有期望 (14)
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6   Safety 安全
 
 
 A-No Expectation 完全沒有期望 (1)
 B-Low Level of Expectation 沒有期望 (3)
 C-Neutral 中立 (4)
 D-Some Level of Expectation 少許期望 (22)
 E-High level expectation 非常有期望 (28)
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7   Amiable 親切
 
 
 A-No Expectation 完全沒有期望 (1)
 B-Low Level of Expectation 沒有期望 (3)
 C-Neutral 中立 (15)
 D-Some Level of Expectation 少許期望 (26)
 E-High level expectation 非常有期望 (13)
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8   Energetic 活力
 
 
 A-No Expectation 完全沒有期望 (2)
 B-Low Level of Expectation 沒有期望 (5)
 C-Neutral 中立 (18)
 D-Some Level of Expectation 少許期望 (24)
 E-High level expectation 非常有期望 (9)
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9   Simple/Magnanimous 簡單大方
 
 
 A-No Expectation 完全沒有期望 (2)
 B-Low Level of Expectation 沒有期望 (4)
 C-Neutral 中立 (17)
 D-Some Level of Expectation 少許期望 (26)
 E-High level expectation 非常有期望 (9)
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10   Quality of Inflight Catering 機上膳食
 
 
 A-No Expectation 完全沒有期望 (2)
 B-Low Level of Expectation 沒有期望 (5)
 C-Neutral 中立 (9)
 D-Some Level of Expectation 少許期望 (25)
 E-High level expectation 非常有期望 (17)
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11   Quality of Inflight Entertainment 機上娛樂
 
 
 A-No Expectation 完全沒有期望 (2)
 B-Low Level of Expectation 沒有期望 (3)
 C-Neutral 中立 (13)
 D-Some Level of Expectation 少許期望 (25)
 E-High level expectation 非常有期望 (15)
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12   Hygiene 衛生
 
 
 A-No Expectation 完全沒有期望 (1)
 B-Low Level of Expectation 沒有期望 (3)
 C-Neutral 中立 (6)
 D-Some Level of Expectation 少許期望 (24)
 E-High level expectation 非常有期望 (24)
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13   Seat Comfort 舒適
 
 
 A-No Expectation 完全沒有期望 (3)
 B-Low Level of Expectation 沒有期望 (2)
 C-Neutral 中立 (8)
 D-Some Level of Expectation 少許期望 (26)
 E-High level expectation 非常有期望 (19)
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14   On Time Performance 準時
 
 
 A-No Expectation 完全沒有期望 (1)
 B-Low Level of Expectation 沒有期望 (2)
 C-Neutral 中立 (3)
 D-Some Level of Expectation 少許期望 (31)
 E-High level expectation 非常有期望 (21)
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15   Quality of Service ( including ground and cabin crew ) 服務質素
 
 
 A-Very NOT Satisfy 非常不滿意 (0)
 B-Not Satisfy 不滿意 (2)
 C-Neutral 中立 (9)
 D-Satisfy 頗為滿意 (43)
 E-Very Satisfy 非常滿意 (4)
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