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  Questionnaire Name - Market Orientation
  Showing 1-8 of 8     
1   1. In this business unit, we meet with customers at least once a year to find out what products or services they will need in future
 
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2   We poll end users at least once a year to assess the quality of our products and services.
 
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3   We have interdepartmental meetings at least once a quarter to discuss market trends and developments.
 
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4   When something important happens to a major customer or market, the business unit knows about it within a short period
 
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5   If a major competitor launched an intensive campaign targeted at our customers, we would implement a response immediately
 
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6   Sometimes our customers are very price sensitive, but on other occasions, price is relatively unimportant
 
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7   Anything that one competitor can offer, others can match readily
 
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8   Salespeople’s' performance in this business unit is measured by the strength of the relationship they build with customers
 
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