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  Questionnaire Name - MINI QUESTIONNAIRE for Purchase Decision Study
  Showing 1-19 of 19     
1   OUTLOOK & INTERIOR DESIGN, EQUIPMENT
 
 
 A-Alarm System & Central Locking (9)
 B-Crash sensors (4)
 C-Steering (7)
 D-Stability Control (7)
 E-Roof equipment (0)
 F-Wheels (7)
 G-Body kit (2)
 H-Airbags (6)
 I-luggage space design (6)
 J-quality and standard of paint (5)
 K-size of car (8)
 L-contour of car (5)
 M-color of car (7)
 N-convertible roof (0)
 
No Selection (0) 
Select 1 item (0)  Select 2 items (0)
Select 3 items (2)   Select 4 items (1)
Select 5 items (0)   Select 6 items (0)
Select 7 items (2)   Select 8 items (2)
Select 9 items (0)   Select 10 items (1)
Select 11 items (1)   Select 12 items (1)
Select 13 items (0)   Select 14 items (0)
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2   ENGINE & CHASSIS PERFORMANCE
 
 
 A-Nominal Power (7)
 B-Co2 Emission (7)
 C-Cylinder (5)
 D-Rigidity of Body (2)
 E-Top Speed (8)
 F-Start/Stop Performance (6)
 G-Fuel Tank Capacity (6)
 H-Front and Rear Axle Design (3)
 I-Acceleration (7)
 J-Gearbox (5)
 K-Ergonomic Design of Driving Seat (4)
 L-Fuel Consumption (9)
 M-Max Torque (4)
 
No Selection (0) 
Select 1 item (0)  Select 2 items (1)
Select 3 items (0)   Select 4 items (1)
Select 5 items (3)   Select 6 items (0)
Select 7 items (0)   Select 8 items (0)
Select 9 items (2)   Select 10 items (1)
Select 11 items (1)   Select 12 items (0)
Select 13 items (1)   
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3   SAFETY
 
 
 A-Braking Distance (9)
 B-Spinning Front Wheel prevention (4)
 C-Steer and Acceleration Control in Slippery Road Condition (5)
 D-Front and Rear Wheels Control at Unexpected Situation (4)
 E-Run on Flat Tyres Warning and Support (3)
 F-Braking Control in Bends (8)
 G-Brake force Distribution (4)
 H-Lights (8)
 I-Rigidity of Body (5)
 J-Front and Rear Axles (2)
 
No Selection (0) 
Select 1 item (0)  Select 2 items (1)
Select 3 items (2)   Select 4 items (2)
Select 5 items (2)   Select 6 items (1)
Select 7 items (0)   Select 8 items (0)
Select 9 items (0)   Select 10 items (2)
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4   Can you add any other criterion which you consider important but has not listed in here?
 
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5   Suppose you were conducting a presentation on ¡®how to buy a car¡¯, to what extent could you explain to another person the reasons and factors for your choice of these criteria?
 
 
 A-I can explain clearly to another person about the reasons. (4)
 B-I can explain majority of the reasons. (4)
 C-I can explain half of the reasons. (1)
 D-I can explain few reasons. (1)
 E-I don¡¯t know the reasons, but I believe it is important for purchase criteria. (0)
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6   Suppose you were asked about how BMW MINI satisfies your above chosen criteria, to what extent could you explain to another person whether MINI satisfies these criteria?
 
 
 A-I can explain clearly the attributes to another personal about how MINI satisfies my criteria. (0)
 B-I can explain most attributes about how MINI satisfies my criteria. (3)
 C-I can explain some attributes about how MINI satisfies my criteria. (5)
 D-I can explain few attributes about how MINI satisfies my criteria. (1)
 E-I don¡¯t know how MINI satisfies my criteria. (1)
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7   To what extent do you think MINI satisfies your choice of these criteria?
 
 
 A-100% (0)
 B-75% (2)
 C-50% (3)
 D-25% (1)
 E-0% (0)
 F-Not sure (4)
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8   End of question before viewing website. Now please visit www.mini.com. After viewing the website,please re-evalutate your purchase criteria as followed.
 
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9   Please RE-select the items when you consider OUTLOOK & INTERIOR DESIGN, EQUIPMENT of car for your purchase.
 
 
 A-quality/standard of paint finish (6)
 B-luggage space design (7)
 C-contour (6)
 D-color (8)
 E-convertible roof (1)
 F-Wheels (7)
 G-Steering (7)
 H-Airbags (4)
 I-Roof equipment (1)
 J-Crash sensors (3)
 K-Body kit (1)
 L-Stability Control (7)
 M-Alarm System & Central Locking (7)
 N-size of car (10)
 
No Selection (0) 
Select 1 item (0)  Select 2 items (0)
Select 3 items (1)   Select 4 items (2)
Select 5 items (1)   Select 6 items (0)
Select 7 items (1)   Select 8 items (1)
Select 9 items (1)   Select 10 items (1)
Select 11 items (1)   Select 12 items (0)
Select 13 items (0)   Select 14 items (1)
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10   ENGINE & CHASSIS PERFORMANCE
 
 
 A-Fuel Consumption (9)
 B-Gearbox (6)
 C-Fuel Tank Capacity (3)
 D-Rigidity of Body (5)
 E-Nominal Power (7)
 F-Start/Stop Performance (6)
 G-Ergonomic Design of Driving Seat (4)
 H-Front and Rear Axle Design (3)
 I-Top Speed (7)
 J-Acceleration (8)
 K-Co2 Emission (7)
 L-Max Torque (4)
 M-Cylinder (4)
 
No Selection (0) 
Select 1 item (0)  Select 2 items (1)
Select 3 items (1)   Select 4 items (1)
Select 5 items (1)   Select 6 items (0)
Select 7 items (0)   Select 8 items (3)
Select 9 items (0)   Select 10 items (1)
Select 11 items (0)   Select 12 items (1)
Select 13 items (1)   
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11   SAFETY
 
 
 A-Front and Rear Axles (5)
 B-Rigidity of Body (6)
 C-Lights (8)
 D-Run on Flat Tyres Warning and Support (2)
 E-Steer and Acceleration Control in Slippery Road Condition (4)
 F-Front and Rear Wheels Control at Unexpected Situation (4)
 G-Spinning Front Wheel prevention (3)
 H-Brake force Distribution (5)
 I-Braking Control in Bends (6)
 J-Braking Distance (7)
 
No Selection (0) 
Select 1 item (0)  Select 2 items (2)
Select 3 items (1)   Select 4 items (1)
Select 5 items (4)   Select 6 items (0)
Select 7 items (0)   Select 8 items (0)
Select 9 items (1)   Select 10 items (1)
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12   Can you add any other criterion which you consider important but has not listed in here?
 
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13   Now, suppose you were conducting a presentation on ¡®how to buy a car¡¯, to what extent could you explain to another person the reasons and factors for your choice of these criteria?
 
 
 A-I can explain clearly to another person about the reasons. (4)
 B-I can explain majority of the reasons. (4)
 C-I can explain half of the reasons. (1)
 D-I can explain few reasons. (1)
 E-I don¡¯t know the reasons, but I believe it is important for purchase criteria. (0)
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14   Now, suppose you were asked about how BMW MINI satisfies your chosen criteria, to what extent could you explain to another person whether MINI satisfies these criteria?
 
 
 A-I can explain clearly the attributes to another personal about how MINI satisfies my criteria. (1)
 B-I can explain most attributes about how MINI satisfies my criteria. (7)
 C-I can explain some attributes about how MINI satisfies my criteria. (0)
 D-I can explain few attributes about how MINI satisfies my criteria. (1)
 E-I don¡¯t know how MINI satisfies my criteria. (1)
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15   To what extent do you think MINI satisfies your choice of these criteria?
 
 
 A-100% (0)
 B-75% (4)
 C-50% (2)
 D-25% (2)
 E-0% (0)
 F-not sure (2)
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16   If you have driving license,how many years you have been driving?
 
Maximum 25
Minimum 0
Average 11.70
Sum 117
 
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17   If you have car, how many cars you have owned so far (roughly)?
 
Maximum 8
Minimum 0
Average 3.70
Sum 37
 
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18   Do you think this list has included all your criteria when purchasing a car?
 
 
 A-Yes, I feel this list has displayed all the questions in my mind for purchasing a car. (6)
 B-The questionnaire has listed 75% of my criteria (3)
 C-It only includes about 50% of my criteria (1)
 D-It only includes about 25% of my criteria (0)
 E-Not at all. My criteria are hardly represented in the list. (0)
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19   To what extent did the website inform you about MINI¡¯s capacity to satisfy your criteria?
 
 
 A-Wonderful, among the criteria I selected in this questionnaire, I found all information I need. (1)
 B-I found 75% information of my criteria (6)
 C-I found 50% information of my criteria (2)
 D-I found 25% of my criteria (0)
 E-Not at all. (1)
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