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 Home ->  Summary   Welcome!  
  Questionnaire Name - Survey on brand loyalty in outdoor product
  Showing 1-20 of 34 | Next     
1   Your gender
 
 
 A-Male (43)
 B-Female (59)
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2   Age group
 
 
 A-16 or below (0)
 B-16-25 (14)
 C-26-35 (41)
 D-36-45 (43)
 E-46-55 (4)
 F-56 or over (0)
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3   Annual income
 
 
 A-HKD100,000 or below (15)
 B-HKD100,001 to 200,000 (23)
 C-HKD200,000 to 300,000 (31)
 D-HKD300,001 to 400,000 (18)
 E-HKD400,001 to 500,000 (9)
 F-HKD500,000 or above (6)
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4   Occupation
 
 
 A-Accounting/banking/finance (6)
 B-Business Administration/Management (16)
 C-Sales/Marketing/Retailing (22)
 D-IT/Telecommunication (5)
 E-Customer services (5)
 F-Education (3)
 G-Sports industry (6)
 H-Art and Music (1)
 I-Government (10)
 J-Student (7)
 K-Retired/Unemployed (8)
 L-Others, please specify (13)
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5   Education level
 
 
 A-Secondary or below (17)
 B-Post-secondary (23)
 C-undergraduate (36)
 D-Post-graduate or above (26)
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6   How frequent do you use outdoor clothing?
 
 
 A-Once a week (29)
 B-Several times a month (26)
 C-Once a month (11)
 D-Several times a year (24)
 E-Once a year or less (12)
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7   How frequent do you use outdoor equipment? (e.g. backpack, water bottles, sleeping bag, glasses, sun oil etc.)
 
 
 A-Once a week (30)
 B-Several times a month (22)
 C-Once a month (14)
 D-Several times a year (22)
 E-Once a year (14)
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8   How much do you spend on each purchase?
 
 
 A-Below HKD100 (10)
 B-HKD100-500 (36)
 C-HKD501-1,000 (31)
 D-HKD1,001-2,000 (13)
 E-Over HKD2,000 (12)
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9   How often do you enjoy the outdoor activity per year?
 
 
 A-Once a week (17)
 B-Several times a month (13)
 C-Once a month (15)
 D-Several times a year (41)
 E-Once a year or less (16)
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10   What is your favorite outdoor product brand? (you can cloose more than one)
 
 
 A-Columbia (59)
 B-The North Face (36)
 C-Timberland (34)
 D-Lafuma (34)
 E-Gregory (19)
 F-Mont-bell (16)
 G-Salomon (14)
 H-Arcteryx (13)
 I-Leverland (13)
 J-Mammut (8)
 K-Others (38)
 
No Selection (4) 
Select 1 item (27)  Select 2 items (20)
Select 3 items (24)   Select 4 items (13)
Select 5 items (8)   Select 6 items (6)
Select 7 items (1)   Select 8 items (0)
Select 9 items (0)   Select 10 items (1)
Select 11 items (0)   Select 12 items (0)
Select 13 items (0)   Select 14 items (0)
Select 15 items (0)   Select 16 items (0)
Select 17 items (0)   Select 18 items (0)
Select 19 items (0)   Select 20 items (0)
Select 21 items (0)   
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11   Choose the brand name since it is reputable
 
 
 A-Strongly disagree (7)
 B-Disagree (10)
 C-Neutral (25)
 D-Agree (50)
 E-Strongly agree (10)
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12   The prestigious brand name and image attract me to purchase from the brand
 
 
 A-Strongly disagree (5)
 B-Disagree (11)
 C-Neutral (26)
 D-Agree (56)
 E-Strongly agree (4)
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13   The outdoor products I choose can represent my life style
 
 
 A-Strongly disagree (6)
 B-Disagree (12)
 C-Neutral (45)
 D-Agree (34)
 E-Strongly agree (5)
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14   The brands I choose are the most favorite brand in the category
 
 
 A-Strongly disagree (4)
 B-Disagree (13)
 C-Neutral (41)
 D-Agree (42)
 E-Strongly agree (2)
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15   I choose the brands because of it contain "green" concept in product
 
 
 A-Strongly disagree (5)
 B-Disagree (20)
 C-Neutral (54)
 D-Agree (18)
 E-Strongly agree (5)
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16   The brands are the pioneer in the new eco-friendly technology
 
 
 A-Strongly disagree (5)
 B-Disagree (16)
 C-Neutral (53)
 D-Agree (25)
 E-Strongly agree (3)
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17   The "green" product price of the brands are higher than other brands which offer the same features
 
 
 A-Strongly disagree (7)
 B-Disagree (12)
 C-Neutral (40)
 D-Agree (39)
 E-Strongly agree (4)
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18   The "green" outdoor product always provide better function than the "non-green" product
 
 
 A-Strongly disagree (7)
 B-Disagree (21)
 C-Neutral (58)
 D-Agree (15)
 E-Strongly agree (1)
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19   The brand of outdoor product provides wide variety of styles for me to choose
 
 
 A-Strongly disagree (7)
 B-Disagree (10)
 C-Neutral (28)
 D-Agree (53)
 E-Strongly agree (4)
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20   Color and pattern of the brand are suitable for me
 
 
 A-Strongly disagree (7)
 B-Disagree (7)
 C-Neutral (26)
 D-Agree (52)
 E-Strongly agree (10)
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