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  Questionnaire Name - Questionnaire about Pizza Hut
  Showing 1-20 of 27 | Next     
1   Is it your first time to watch this commercial?
 
 
 A-Yes (8)
 B-No (27)
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2   Do you think the music used in the commercial can trigger you think of Pizza Hut?
 
 
 A-Yes (27)
 B-No (8)
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3   Will you think dining at Pizza Hut is a comfortable, relax and happy dining experience after you have seen this commercial?
 
 
 A-Yes (27)
 B-No, (8)
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4   Will you try Pizza Hut after you have seen this commercial?
 
 
 A-Yes (18)
 B-No, (17)
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5   Do you have any dining experience in Pizza Hut (including take-away service)?
 
 
 A-Yes (34)
 B-No (1)
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6   How often will you have meal in Pizza Hut per month (including take-away service)?
 
 
 A-Less than 1 time (26)
 B-1-2 times (8)
 C-3-5 times (0)
 D-More than 5 times (0)
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7   Have you increased the time of consumption in Pizza Hut (including take-away service) after you have seen this commercial?
 
 
 A-Yes (5)
 B-Not applicable as it is my first time watching this commercial (8)
 C-No, (22)
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8   When you want to eat pizza, which restaurant will be your first priority?
 
 
 A-Pizza Hut (24)
 B-California Pizza Kitchen (3)
 C-Pizza Box (7)
 D-Pizza Express (1)
 E-Others, (0)
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9   What is the key factor for you to choose the above restaurant?
 
 
 A-Food quality (22)
 B-Price (9)
 C-Location (4)
 D-Food variety (0)
 E-Others, (0)
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10   Pizza variety
 
 
 A-1 (3)
 B-2 (9)
 C-3 (12)
 D-4 (6)
 E-5 (5)
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11   Price
 
 
 A-1 (13)
 B-2 (6)
 C-3 (9)
 D-4 (5)
 E-5 (2)
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12   Food quality
 
 
 A-1 (19)
 B-2 (9)
 C-3 (5)
 D-4 (1)
 E-5 (1)
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13   Delivery time (no matter dine in or delivery service)
 
 
 A-1 (3)
 B-2 (7)
 C-3 (5)
 D-4 (12)
 E-5 (8)
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14   Restaurant atmosphere
 
 
 A-1 (2)
 B-2 (6)
 C-3 (11)
 D-4 (5)
 E-5 (11)
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15   Which two channels you use most for obtaining dining information?
 
 
 A-TV commercial (17)
 B-Magazine (e.g:飲食男女etc.) (7)
 C-Website (e.g: Openrice or forum etc.) (19)
 D-From friends (20)
 E-By own experience (10)
 F-Others, (0)
 
No Selection (0) 
Select 1 item (4)  Select 2 items (27)
Select 3 items (2)   Select 4 items (1)
Select 5 items (1)   Select 6 items (0)
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16   What will be your main course when dining in Pizza Hut (including take-away service)?
 
 
 A-Classical pizza (e.g:超級至尊, 超級夏威夷etc.) (27)
 B-Innovative taste pizza (e.g:雙重FUN享扭扭批, 西班牙Tapas批etc.) (8)
 C-Pasta/Risotto (0)
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17   What do you think of the frequency of launching innovative pizza of Pizza Hut?
 
 
 A-Very frequent (6)
 B-Frequent (11)
 C-Acceptable (15)
 D-Infrequent (2)
 E-Very infrequent (1)
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18   Can you remember the innovative pizza that Pizza Hut provides previously?
(e.g:海陸至尊必勝批, 大蝦沙律星芝批etc.)
 
 
 A-Yes (14)
 B-No (21)
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19   Is there any innovative pizza you want to try again?
 
 
 A-No (31)
 B-Yes, if you remember (4)
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20   Have you used the delivery service of Pizza Hut?
 
 
 A-Yes (33)
 B-No, (2)
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