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  Questionnaire Name - 探討市民購買家庭用品的習慣及對紅A品牌的認識
  Showing 1-15 of 17 | Next     
1   姓別
 
 
 A-F (23)
 B-M (21)
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2   年齡組別
 
 
 A-18 -29 (32)
 B-30 – 40 (8)
 C-41 – 50 (3)
 D-51 – 60 (0)
 E-61 – 70 (1)
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3   職業
 
 
 A-學生 (20)
 B-在職人士 (20)
 C-家庭主婦 (4)
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4   你是否有策略性購買家庭用品?
 
 
 A-會預先計劃買什麼產品 (26)
 B-到購物地點才選擇產品 (19)
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5   你選擇家居用品時,你會先考慮?
 
 
 A-外觀設計 (10)
 B-實用為先 (35)
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6   你大慨接受用多少錢購買家庭用品?
 
 
 A-$20以下 (1)
 B-$20 – 49 (17)
 C-$50 – 90 (14)
 D-$100以上 (13)
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7   你相隔多久會添置家庭?
 
 
 A-一個月 (1)
 B-半年 (20)
 C-一年 (13)
 D-其他 (9)
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8   你家裡的家居用品(水桶,洗臉容器)通常採用什麼物料?
 
 
 A-塑膠 (42)
 B-玻璃 (2)
 C-鐵 (0)
 D-其他 (1)
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9   你為什麼會選擇購買由以上物料製成的家居用品?
 
 
 A-價錢便宜 (7)
 B-耐用 (27)
 C-口啤好 (8)
 D-美觀 (3)
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10   你通常會在什麼地方購買這些家庭用品?
 
 
 A-超級市場 (5)
 B-雜貨店 (7)
 C-家居用品專門店 (19)
 D-網上購物 (5)
 E-大型百貨公司 (8)
 F-其他 (0)
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11   你會選擇購買哪一個家庭用品品牌?
 
 
 A-LOCK & LOCK (7)
 B-3M (8)
 C-IKEA (14)
 D-紅A (9)
 E-其他 (6)
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12   你有否聽聞或者認識紅A品牌?
 
 
 A-有 (23)
 B-沒有 (22)
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13   你認為紅A有什麼可改善空間?
 
 
 A-外觀方面 (18)
 B-價錢方面 (2)
 C-質素 (1)
 D-不認識紅A品牌 (2)
 E-其他 (0)
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14   你不選擇紅A的原因?
 
 
 A-不認識紅A牌 (21)
 B-顏色單調 (7)
 C-外觀乏設計 (3)
 D-不耐用 (2)
 E-我沒有不選擇紅A (9)
 F-其他 (1)
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15   你從那裡得知紅A產品?
 
 
 A-章或雜誌廣告 (6)
 B-電視宣傳 (2)
 C-親友介紹 (11)
 D-網頁 (2)
 E-從沒聽過 (24)
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