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  Questionnaire Name - Questionnaire about the online shop
  Showing 1-10 of 10     
1   你的性別
What is your gender?
 
 
 A-A. 男 (18)
 B-B. 女 (36)
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2   你是否曾經在網上購物? (如「否」請直接跳去問題8)
Have you ever been shopping by online store? (If ‘’No’’ please jump directly to question 8)
 
 
 A-A. 是 (46)
 B-B. 否 (8)
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3   你通常會在網上商店購買哪一類產品?
What kind of products do you usually buy at the online store?
 
 
 A-A. 日常用品 (12)
 B-B. 衣物 (22)
 C-C. 食品 (2)
 D-D. 遊戲/書籍 (2)
 E-E. 電子/數碼產品 (2)
 F-F. 其他 (7)
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4   平均光顧次數
How often will you buy through an online store?
 
 
 A-A. 每星期一次或以上 (4)
 B-B. 每兩星期一次 (6)
 C-C. 每月一次 (17)
 D-D. 每兩個月一次或以下 (19)
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5   平均每次消費的金額
The average amount of each consumption
 
 
 A-A. $100或以下 (2)
 B-B. $101-300 (17)
 C-C. $301-500 (19)
 D-D. $500-700 (3)
 E-E. $701或以上 (5)
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6   你曾使用下列哪一網上商店
Which of the following online stores do you use?
 
 
 A-A. HKTV MALL (3)
 B-B. 淘寶 (26)
 C-C. 百佳/惠康 (1)
 D-D. E-market (0)
 E-E. Aeon (0)
 F-D. 其他 (16)
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7   你會使用網上商店代替傳統店舖的原因
Which of the following reasons that you will use the online store instead of offline store?
 
 
 A-A. 貨品種類相比傳統OFFINE SHOP較多 (4)
 B-B. 方便 可以直接送到府上 (15)
 C-C. 價錢較優惠 (12)
 D-D. 容易買到一些傳統舖面買不到的產品 (15)
 E-E. 高譽 產品質數較好 (0)
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8   你認為以下哪個原因,驅使你不會使用網上商店
Which of the following reason to causes you do not use the online store?
 
 
 A-A. 網上付款交易不安全 (11)
 B-B. 購買前, 不能直接查看及接觸產品 (31)
 C-C. 不是即時使用, 直至收到貨品 (3)
 D-D. 要配合送貨員的送貨時間 (6)
 E-E. 涉及運費或每次購物,需達致固定金額 (3)
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9   以下那一種因素會吸引你使用或嘗試在網上商店購物?
Which of the following causes you to try to use an online store?
 
 
 A-A. 不同的付款方法(如:信用卡,支付寶) (14)
 B-B. O2O (網上選購,舖面摘取) (5)
 C-C. 現金回贈 (15)
 D-D. 禮品換購優惠 (4)
 E-E. 其他 (16)
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10   你認為日常生活中,網上商店能夠取代傳統店舖嗎?
Do you think that the online store can be replaced the offline store?
 
 
 A-A. 能 (14)
 B-B. 不能 (40)
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