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  Questionnaire Name - The celebrity endorsement on consumer purchasing intention in tourism products
  Showing 1-20 of 22 | Next     
1   Gender
 
 
 A-Male (7)
 B-Female (12)
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2   Age
 
 
 A-Below 21 (4)
 B-21-25 (12)
 C-26-30 (1)
 D-31-35 (0)
 E-36-40 (1)
 F-Above 40 (1)
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3   Education Level
 
 
 A-Secondary or below (2)
 B-Associate Degree or Higher Diploma (3)
 C-Degree or Above (14)
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4   Income Level
 
 
 A-Below HKD$4,000 (11)
 B-HKD$ 4,001-6,000 (2)
 C-HKD$6,001 ¡V 8,000 (1)
 D-HKD$8,001 ¡V 10,000 (0)
 E-Above HKD$10,000 (5)
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5   How much did you spend for travelling at once (including accommodation, food & beverage, leisure)?
 
 
 A-Below HKD$2,000 (3)
 B-HKD$ 2,001-4,000 (0)
 C-HKD$4,001 ¡V 6,000 (8)
 D-HKD$6,001 ¡V 8,000 (5)
 E-Above HKD$8,000 (3)
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6   How many times did you travel outside Hong Kong in the past two years?
 
 
 A-Never (To Section D) (2)
 B-1-3 (11)
 C-4-6 (4)
 D-7-9 (2)
 E-Above 10 (0)
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7   Which is the following country would you choose as a tourism destination?
 
 
 A-South Korea, Japan, Taiwan (14)
 B-Vietnam, Indonesia, Singapore (0)
 C-Europe (3)
 D-USA (0)
 E-Others (Please specify) (0)
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8   How often will you repeat your travel destination?
 
 
 A-Very often (2)
 B-Often (6)
 C-Merely (5)
 D-Very little (4)
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9   What kinds of the following items will you consider when you are choosing the tourism products?
 
 
 A-Price / Purchasing Ability (16)
 B-Promotion (11)
 C-Product Branding (4)
 D-Corporate Branding (3)
 E-Celebrity Endorsement / Endorser (0)
 F-Product Differentiation (5)
 G-Word-of-Mouth (10)
 
No Selection (4) 
Select 1 item (1)  Select 2 items (1)
Select 3 items (14)   Select 4 items (1)
Select 5 items (0)   Select 6 items (0)
Select 7 items (0)   
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10   Receives writes of no.9, if one of your choices are belongs to ¡§Celebrity Endorsement / Endorser¡¨ and why will you think it is easily to affect your purchasing intention in tourism products? If no, what kinds of reasons to make your choices are so important?
 
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11   How often do you see a travel advertisement or TV Travelling program which contains a celebrity?
 
 
 A-Very often (3)
 B-Often (5)
 C-Merely (6)
 D-Very little (3)
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12   Have you ever concern about the celebrity endorsement from your chosen tourism products before your purchasing?
 
 
 A-Yes (6)
 B-No (11)
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13   If you never travelled outside Hong Kong in the past two years, which is the following country would you choose as your next tourism destination?
 
 
 A-South Korea, Japan, Taiwan (5)
 B-Vietnam, Indonesia, Singapore (1)
 C-Europe (5)
 D-USA (1)
 E-Others (Please specify) (0)
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14   What kinds of the following items will you consider when you are choosing the upcoming tourism products?
 
 
 A-Price / Purchasing Ability (12)
 B-Promotion (8)
 C-Product Branding (5)
 D-Corporate Branding (4)
 E-Celebrity Endorsement / Endorser (2)
 F-Product Differentiation (0)
 G-Word-of-Mouth (5)
 
No Selection (7) 
Select 1 item (3)  Select 2 items (0)
Select 3 items (11)   Select 4 items (0)
Select 5 items (0)   Select 6 items (0)
Select 7 items (0)   
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15   Receives writes of no.14, if one of your choices are belongs to ¡§ Celebrity Endorsement / Endorser ¡¨ and why will you think it is easily to affect your future purchasing intention in tourism products? If no, what kinds of reasons to make your choices are so important?
 
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16   Have you ever concern about the celebrity endorsement from your chosen tourism products before your purchasing?
 
 
 A-Yes (6)
 B-No (7)
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17   Does the celebrity endorsement / endorser of tourism products affect your purchasing intention to purchase the products? Why?
 
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18   How important do you think the celebrity endorsement is facilitating to affect the consumer purchasing intention in the present or in the future?
 
Maximum 5
Minimum 1
Average 3.59
Sum 61
 
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19   To what extent do you agree ¡§Watching a celebrity travelling makes you want to travel there as well¡¨?
 
 
 A-Strong agree (0)
 B-Agree (8)
 C-Disagree (6)
 D-Strong disagree (4)
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20   To what extent do you agree ¡§Utilizing the attractive celebrity endorsers make you desire to purchase the products¡¨?
 
 
 A-Strong agree (0)
 B-Agree (9)
 C-Disagree (7)
 D-Strong disagree (2)
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