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  Questionnaire Name - Factors influencing consumer behaviour in Yoga
  Showing 1-15 of 18 | Next     
1   How often do you practice yoga per month?
 
 
 A-0-3 (22)
 B-4-6 (32)
 C-7-9 (27)
 D-10-12 (15)
 E-Over 12 (2)
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2   Do you know any yoga brands in the following?
 
 
 A-Pure Yoga (83)
 B-Broga (27)
 C-Physical (58)
 D-Fitness First (28)
 E-Planet Yoga (50)
 F-Caesar (15)
 G-Others (19)
 
No Selection (2) 
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Select 7 items (0)   
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3   What make you notice of yoga?
 
 
 A-Branding (22)
 B-Celebrity (3)
 C-Promotion (20)
 D-Friends & Families (33)
 E-Advertisements (21)
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4   What would you look for in yoga? (select no more than 3 options)
 
 
 A-Teacher (32)
 B-Brand image (85)
 C-Style (44)
 D-Comfort (56)
 E-Time of Class (32)
 F-Place of Class (17)
 G-Types of Yoga (14)
 H-Facilities of Yoga Studio (14)
 I-Any others, please specify (1)
 
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Select 7 items (0)   Select 8 items (0)
Select 9 items (0)   
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5   Scale the factors which influence your purchasing decision (select no more than 3 options)
 
 
 A-Price (28)
 B-Brand name (61)
 C-Word of mouth (55)
 D-Teacher (12)
 E-Friends' Referral (72)
 F-Promotion (26)
 G-Advertisement (31)
 H-Others (2)
 
No Selection (2) 
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6   How much would you expect for a yoga class?
 
 
 A-Below HK$500 (19)
 B-HK$501 - HK$1,000 (15)
 C-HK$1,001 - HK$1,500 (60)
 D-HK$1,501 or above (3)
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7   Do you think advertising with a good value and attitude can capture your attention?
 
 
 A-Yes (87)
 B-No (6)
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8   If the yoga company launches a membership reward program, which kinds of method do you think are attractive? (Select no more than 2 options)
 
 
 A-Points system (23)
 B-Birthday discount (44)
 C-Direct discount (47)
 D-VIP membership event (37)
 E-Book in advance (13)
 
No Selection (3) 
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Select 3 items (5)   Select 4 items (0)
Select 5 items (1)   
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9   An advertisement can urge you to try yoga?
 
 
 A-Yes (74)
 B-No (25)
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10   Reference Group (e.g. friends, families or yoga instructors) can urge you to try yoga?
 
 
 A-Yes (87)
 B-No (12)
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11   Would you join yoga membership if your favorite celebrity is the instructor of that yoga club? (1 being strongly disagree and 5 the strongly agree)
 
Maximum 5
Minimum 1
Average 3.74
Sum 363
 
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12   What kinds of sales promotion do you think are more attractive?
 
 
 A-Buy one get FREE (3)
 B-Redeem (23)
 C-FREE Trial (51)
 D-Discount Offer (13)
 E-Special from Friend's Referral (9)
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13   Do you think people in Hong Kong are more concern about health and life balance nowadays? (1 being strongly disagree and 5 the strongly agree)
 
 
 A-Yes (92)
 B-No (2)
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14   Which social media(s) you use frequently? (Choose 3 options)
 
 
 A-Facebook (84)
 B-YouTube (54)
 C-Twitter (28)
 D-Instagram (26)
 E-Weibo (39)
 F-WeChat (35)
 G-Others (8)
 
No Selection (2) 
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Select 3 items (79)   Select 4 items (1)
Select 5 items (0)   Select 6 items (0)
Select 7 items (0)   
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15   How would you obtain the information before purchasing yoga class?
 
 
 A-Official Website (6)
 B-Showroom (0)
 C-Magazines (3)
 D-Social medias (31)
 E-Newspapers (1)
 F-Recommended by friends or families (47)
 G-Road Shows (11)
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